Toyota's North American Ever-Better Expedition Kick-Off

For 110 days, 140 Toyota engineers and other members of the Toyota team will be traveling a distance of 16,500 miles in nine Toyota cars, to experience first-hand the Toyota driving experience.

These drivers will travel through some of the most challenging driving environments in North America in this expedition called, The Ever-Better Expedition.

The purpose of this great expedition is for our Toyota engineers to take what they learn from the road and apply it to the designs for future Toyota cars, bettering our customers’ future driving experiences. This expedition is the second leg to Toyota’s Five Continents Driving Project.

For this expedition, Toyota is also introducing the Toyota Ultimate Utility Vehicle (UUV), as shown in the picture below. The UUV is a custom made Toyota Sienna body atop a Toyota Tacoma’s base frame, built for display at this year’s Specialty Equipment Market Association (SEMA) conference. It features off-road tires, rear-hinged front doors, and a custom front bumper.

photo source

You can read more about the Toyota Ever-Better Expedition and follow the expedition’s progress at: www.ToyotaEverBetter.com