Don’t you just love the Toyota logo? It’s so much more than just a collection of shapes, and we absolutely love it! Here
are some interesting facts we found at Toyota Global. Let's dive in together and discover the history and meaning of the Toyota logo...
The ideas behind the
ovals:
The current Toyota mark was introduced in October of 1989,
to commemorate the 50th year of the company. The development of the current
logo took about five years, as it was necessary to develop a suitable logo to
integrate with the rising profile of Toyota in foreign countries. There were
two motivating factors in designing the logo: recognition from a distance
announcing the "arrival of Toyota", and a logo with a strong visual
impact that stands out from other automobiles.
There are three ovals in the new logo that are combined in a
horizontally symmetrical configuration. The two perpendicular ovals inside the
larger oval represent the heart of the customer and the heart of the company.
They are overlapped to represent a mutually beneficial relationship and trust
between each other.
The overlapping of the two perpendicular ovals inside the
outer oval symbolize "T" for Toyota, as well as a steering wheel,
representing the vehicle itself. The outer oval symbolizes the world embracing
Toyota. Each oval is contoured with different stroke thicknesses, similar to
the "brush" art known in Japanese culture.
The space in the background within the logo exhibits the
"infinite values" which Toyota conveys to its customers: superb
quality, value beyond expectation, joy of driving, innovation, and integrity in
safety, the environment and social responsibility.
This newly designed Toyota logo made its debut on their
luxury model, Celsior, in October of 1989. Soon after more models were proudly
displaying the new emblem. An unprecedented logo of its time and clearly
perceptible from both head on and a rear view mirror, it has quickly became
widely recognized as the symbol of "Toyota".
The power of the brand:
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| A 1989 Toyota Celsior |
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