Toyota captures an elaborate musical composition using animated images — and our family at Lipton Toyota can't get enough of it! It's so much fun!
This unique symphony, called a Gifony, features a series of 45 animated images or GIFs with lots of music. Gifony builds on "the idea that at Toyota, people and process work together in perfect harmony to create something beautiful." source
Gifony is a fun, innovative way to having a backstage pass into the world of how Toyota vehicles are made.
“We wanted to give people a rare glimpse at the story behind how their favorite Toyota cars are made,” said Marjorie Schussel, corporate marketing director at Toyota. “Gifony allows users to experience the thrill of stepping into one of our 10 U.S. manufacturing plants for the first time and entering an exhilarating world of sounds, energy and activity.”
The images and sounds were recorded in Toyota's manufacturing plants showing real manufacturing processes. Not everyone knows what it's like to be in a plant hearing the sounds of the manufacturing process. The short loops of music depict sounds such as welding and steel stamping which end up in a fun remix. And... you can actually create your own symphony! You can click on each GIF, in any order you want, and create your own remix.
